Managerial economics
Type
Book
Authors
ISBN 13
9789814846752
Category
General Collection (GC)
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Publication Year
2019
Publisher
Cengage Learning, Australia
Pages
332
Subject
Managerial economics.
Tags
Description
xvi, 332 illustrations, black and white.
Content:
Section I. Problem solving and decision making -- Chapter 1. Introduction: What this book is about -- Chapter 2. The one lesson of business -- Chapter 3. Benefits, costs, and decisions -- Chapter 4. Extent (how much) decisions -- Chapter 5. Investment decisions: Look ahead and reason back -- Section II. Pricing, costs, and profits -- Chapter 6. Simple pricing -- Chapter 7. Economies of scale and scope -- Chapter 8. Understanding markets and industry changes -- Chapter 9. Market structure and long-run equilibrium -- Chapter 10. Strategy: The quest to keep profit from eroding -- Chapter 11. Foreign exchange, trade, and bubbles -- Section III. Pricing for greater profit -- Chapter 12. More realistic and complex pricing -- Chapter 13. Direct price discrimination -- Chapter 14. Indirect price discrimination -- Section IV. Strategic decision making -- Chapter 15. Strategic games -- Chapter 16. Bargaining -- Section V. Uncertainty -- Chapter 17. Making decisions with uncertainty -- Chapter 18. Auctions -- Chapter 19. The problem of adverse -- Chapter 20. The problem of moral hazard -- Section VI. Organizational design -- Chapter 21. Getting employees to work in the firm's best interests -- Chapter 22. Getting divisions to work in the firm's best interests -- Chapter 23. Managing vertical relationships -- Section VII. Wrapping up -- Chapter 24. Test yourself.
Content:
Section I. Problem solving and decision making -- Chapter 1. Introduction: What this book is about -- Chapter 2. The one lesson of business -- Chapter 3. Benefits, costs, and decisions -- Chapter 4. Extent (how much) decisions -- Chapter 5. Investment decisions: Look ahead and reason back -- Section II. Pricing, costs, and profits -- Chapter 6. Simple pricing -- Chapter 7. Economies of scale and scope -- Chapter 8. Understanding markets and industry changes -- Chapter 9. Market structure and long-run equilibrium -- Chapter 10. Strategy: The quest to keep profit from eroding -- Chapter 11. Foreign exchange, trade, and bubbles -- Section III. Pricing for greater profit -- Chapter 12. More realistic and complex pricing -- Chapter 13. Direct price discrimination -- Chapter 14. Indirect price discrimination -- Section IV. Strategic decision making -- Chapter 15. Strategic games -- Chapter 16. Bargaining -- Section V. Uncertainty -- Chapter 17. Making decisions with uncertainty -- Chapter 18. Auctions -- Chapter 19. The problem of adverse -- Chapter 20. The problem of moral hazard -- Section VI. Organizational design -- Chapter 21. Getting employees to work in the firm's best interests -- Chapter 22. Getting divisions to work in the firm's best interests -- Chapter 23. Managing vertical relationships -- Section VII. Wrapping up -- Chapter 24. Test yourself.
Biblio Notes
Includes bibliographical references, glossary and index.
Number of Copies
1
