Marketing management in the Philippine setting
Type
Book
Authors
ISBN 10
9710800876
Category
Filipiniana (Fi)
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Publication Year
1983
Publisher
Ateneo de Manila University Press, Philippines
Pages
221
Subject
Marketing -- Philippines.
Tags
Description
ix, 221 pages.
Content:
Chapter 1. Analyzing the business environment -- Chapter 2. Determining corporate strategy -- Chapter 3. Looking into consumer demand -- Chapter 4. Succeeding in product management -- Chapter 5. Market research for product development -- Chapter 6. Pricing for profits -- Chapter 7. Managing the sales force -- Chapter 8. Developing channels of distribution -- Chapter 9. Promoting the product -- Chapter 10. Developing your marketing plan -- Chapter 11. Social responsibility in marketing management.
Content:
Chapter 1. Analyzing the business environment -- Chapter 2. Determining corporate strategy -- Chapter 3. Looking into consumer demand -- Chapter 4. Succeeding in product management -- Chapter 5. Market research for product development -- Chapter 6. Pricing for profits -- Chapter 7. Managing the sales force -- Chapter 8. Developing channels of distribution -- Chapter 9. Promoting the product -- Chapter 10. Developing your marketing plan -- Chapter 11. Social responsibility in marketing management.
Biblio Notes
Includes appendices, glossary, bibliographical references and index.
Number of Copies
1
