Events management : Introduction to meetings, incentives, conferences, exhibitions (MICE), festivals & other special events

Type
Book
Authors
Rodolfa, ( Bernardo B., Jr. )
 
ISBN 13
9786214063215 
Category
Filipiniana (Fi)  [ Browse Items ]
Publication Year
2022 
Publisher
Mindshapers Co., Inc., Philippines 
Pages
202 
Subject
Events -- Management; Special events -- Planning; Special events -- Management. 
Description
xii, 202 pages : illustrations, black and white.

Content: Chapter 1. Overview of the MICE industry -- Chapter 2. MICE in focus -- Chapter 3. Philippine festivals and other celebrations -- Chapter 4. Personal and special events -- Chapter 5. Overview of event management -- Chapter 6. The event industry in general -- Chapter 7. Your role as a manager -- Chapter 8. Getting started: on gathering information -- Chapter 9. The concept of the event -- Chapter 10. Screening the event concept -- Chapter 11. Filling the gaps of the event concept -- Chapter 12. The event proposal -- Chapter 13. Finalizing the event concept with the event team -- Chapter 14. The event execution and evaluation. 
Biblio Notes
Includes bibliographical references.  
Number of Copies

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